Google Ads for B2B Companies: Scale with Data, not Assumptions
Are you spending thousands a month on Google Ads and the only concrete result is a list of leads who never buy? Most agencies run B2B accounts with the same logic as a clothing store: more clicks, more impressions, more vanity. Your CRM fills up with job seekers, students doing research or competitors. Nobody who will ever sign a contract.
Campaign engineering based on real purchase intent. We purge irrelevant traffic from the very foundation of the structure, actively blocking every segment that is not your ideal customer. We build surgical ad groups with specific messaging for CEOs, Directors and Managers searching for exactly what you offer.
Ad Spend AuditThe process, step by step.
No fine print, no surprises. This is exactly how we work from day one.
Account audit and diagnosis
We review every active campaign, keyword structure, conversion setup and ad destination to pinpoint exactly where the budget is leaking.
Junk-traffic purge
We build exclusion lists: job seekers, B2C traffic, generic keywords and curious audiences. Your budget stops feeding people who will never buy.
B2B STAG restructure
We build unique themed ad groups with conversion copy tailored to decision makers. Every ad speaks directly to the pain of the CEO, Director or Procurement Manager.
GTM Server-Side tracking
We connect real CRM close data with the Google Ads algorithm. We teach the system what a valuable customer is — not just a submitted form.
Weekly optimization and scaling
Real-data adjustment cycles: we scale what generates qualified opportunities and pause what doesn't. Every dollar you invest works harder every week.
What you get
Concrete results, not generic marketing promises.
Drastic reduction in Cost per Qualified Lead (SQL) within the first quarter.
Total B2B traffic isolation: zero job seekers, zero tire-kickers.
Offline conversion sync (CRM → Google) to train the algorithm with real sales data.
What we get asked most
Straight answers, no fluff.
How do you keep job seekers from filling out my B2B forms?
We use negative audience exclusions combined with high-commercial-intent keyword targeting. We also filter terms like "jobs", "employment", "resume" and "vacancy" at the campaign and ad-group level.
How do you measure the success of a B2B campaign?
We don't rely on clicks or impressions. We measure the full conversion: from form to closed sale, integrating your CRM data with Google Ads to optimize for real opportunities.
Why is GTM Server-Side necessary in 2026?
To dodge ad blockers and iOS/Safari cookie restrictions. With Server-Side Tagging, 100% of your conversions are recorded and Google's algorithm receives clean signals to optimize correctly.
Want to dig deeper before taking the step?
On our blog you'll find real cases, technical tutorials and analysis of B2B market trends in Latin America.
Explore the BlogLet's talk business.
Data-driven.
Alkimista Digital is the leading Growth Partner, born and based in Buenos Aires, Argentina, for consultative, high-conversion sales models (B2B, B2C High-Ticket and B2B2C) with international delivery. Contact Martín Pedernera and our technical team.