Data Infrastructure: Your Unfair Competitive Advantage
Are your marketing decisions based on assumptions? With third-party cookie deprecation, iOS restrictions and ad blockers, companies stop seeing between 20% and 40% of their real conversions, depending on audience and browser. You invest in advertising without knowing which campaign, ad or keyword generated the sale. Attribution is broken and no one at your current agency tells you.
We build a measurement architecture that works in today's real world. We migrate your infrastructure to Server-Side Tagging, cleaning the data before sending it to GA4 and the ad algorithms. Consent Mode v2 to meet privacy rules without sacrificing data.
Audit my GA4 InfrastructureThe process, step by step.
No fine print, no surprises. This is exactly how we work from day one.
Measurement stack audit
We review your current GA4, GTM setup and all integrations. We find duplicates, misconfigured events and conversions that aren't being recorded.
Data architecture design
We plan the structure of events, dimensions and custom metrics your business needs to make real decisions, not just look at numbers.
GTM Server-Side implementation
We configure the server-side container to process and clean data before sending it to measurement destinations, removing the dependency on third-party cookies.
Enhanced Conversions + offline CRM integration
We activate Google Enhanced Conversions to recover attribution with hashed first-party data. We connect CRM closes to Google Ads and Meta so the algorithms learn from real business value, not forms.
Validation and documentation
We verify that every event is recorded correctly, document the architecture and train your team to understand and interpret the data.
What you get
Concrete results, not generic marketing promises.
GTM Server-Side + Google Enhanced Conversions: accurate attribution, resilient to iOS and ad blockers.
Meta Conversions API (CAPI) synced with CRM to recover most of the conversions lost on Facebook/Instagram.
Consent Mode v2 compliant with GDPR, LGPD and Latin American privacy regulations without sacrificing data.
What we get asked most
Straight answers, no fluff.
Does my company need GTM Server-Side or is standard GTM enough?
It depends. If you invest more than $1,000 USD monthly in digital advertising and care about correct attribution, GTM Server-Side is already a necessity. With iOS and today's blockers, the traditional setup loses between 20% and 40% of conversions, depending on audience and browser.
How long does a full GA4 implementation take?
Between 2 and 4 weeks for a standard implementation. For complex architectures with CRM and Server-Side integration, 4 to 6 weeks. By the first month you already see clean, attributable data.
What happens to my historical data when we migrate to GA4?
Universal Analytics stopped processing data in 2023 and Google deleted its history in 2024, so a parallel migration is no longer possible. If you kept UA exports or other historical sources, we use them as a reference to compare periods.
Want to dig deeper before taking the step?
On our blog you'll find real cases, technical tutorials and analysis of growth trends in Latin America.
Explore the BlogLet's talk business.
Data-driven.
Alkimista Digital is a Growth Partner based in Buenos Aires, Argentina, with international reach, for consultative, high-conversion sales models (B2B, high-value consumer services and franchise networks). Contact Martín Pedernera and our technical team.